You can find the link to your event web page in the white box on the Event Details / Event Information page. You can also find the link in Template Setup>How to Link Your Website.
Once your event is created and set up, you should post a link on your website so people can access your event's registration form. On print information, direct them to your own website where they can click the link to your event.
We don't have a website. What now?
We recommend for customers who do not have a website to purchase a domain, then to frame forward to the event-specific URL we provide. A site we recommend for purchasing the URL is www.name.com. Domains from this site cost $10.99.